How do multipliers work in Temple Run?

Question

In Temple Run, after the run, you see your current multiplier. Collecting objectives also gives you multipliers, but how do they work? When I get an objective that says multiplier 24x (or any other number), it doesn't feel like I get 24 times as many points. How does this work?

Answer

Multipliers are definitely increasing your score over time. Watch this video:

You'll see that at the beginning, the score you gain per second is something like 150 points. When the player gets to 7000 and then at 10000 points (and they're not collecting coins) you can watch the hundreds digit spin faster and faster as the multiplier climbs. I'm not 100% convinced that it's being honest about the multiplier's mathematical effect, but it's definitely making a difference.

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